CEO Kids is a special educational and humanitarian program. Inside, each child will be assigned to different teams  with a fictitious company model, team members assign themselves positions with operated  of Team Leader.

The Team Leader is selected from more than a hundred excellent students who meet the following criteria: Self-confident, dynamic, good communication, businesslike, happy and sociable. Together with their teammates, Team Leads have team meetings to think and deliver product ideas, marketing strategies, and PR. Then, bring the product you intend to sell to participate in “Fair of angels” and here they have to try to convince customers to buy their products to achieve the highest sales.

The program also includes parents as advisors, member of the board of directors and clients. The group with the best business strategy, achieving the highest business results will receive the program reward.