Dr. Nguyen Thu Huong provides personal branding training for senior professionals at BIDV
Pro Image Academy’s training programme for BIDV’s senior specialists focuses on identifying personal values, building a professional image and developing communication skills. Under the guidance of Dr. Nguyen Thu Huong, participants explore how to build a personal brand grounded in professional credibility and customer trust.
Building a Personal Brand on Professional Values
In banking and finance, every meeting, piece of advice and response to a situation contributes to a specialist’s professional image. A personal brand must therefore be cultivated through expertise, trustworthiness and consistency in customer service.
To support staff development, BIDV partnered with Pro Image Academy to deliver a training programme in Ho Chi Minh City and Hanoi, bringing together nearly 80 senior specialists. Dr. Nguyen Thu Huong, President of Pro Image Academy, personally led sessions on defining and positioning personal value, professional image, communication and reputation management.
For service professionals, a professional image should help customers understand who is supporting them, what that person can offer and how those commitments will be fulfilled. This also provides a foundation for embedding personal branding in everyday work, rather than focusing solely on outward appearance.
Applying Knowledge to Real-Life Situations
The programme combines theoretical knowledge with group discussions, practical exercises based on real-life scenarios and the sharing of professional experiences. This approach enables participants to reflect on how they present themselves, identify areas for improvement and discuss challenges encountered when communicating with customers.
The value of a personal branding programme lies in its ability to help participants translate knowledge into specific actions. These may include introducing themselves more clearly, presenting information in a more accessible way or responding appropriately to different circumstances. Such improvements require sustained practice to become an established part of professional conduct.
Connecting Personal Branding Training with Brand Strategy
Within Nam Huong Media Group’s service offering, personal branding forms part of a broader approach to brand development, with connections to Pro Image Academy, Business Style Magazine and the WLIN network.
From a corporate perspective, investing in employees’ professional image and skills is also an investment in the quality of customer touchpoints. When individuals clearly understand the values they represent and demonstrate them consistently, brand messages gain a stronger foundation through customers’ actual experiences.
Businesses interested in personal branding strategy and brand communications can explore the solutions available at Nam Huong Media Group.
